Jacques Ellul – The Modern Frame

The Isolated Self and the Limits of Communication, Part III

Up to this point, I have considered the isolated self as a phenomenon understood on the basis of hardening theoretical frameworks situated within the more general landscape of the contemporary struggle to communicate. The quest for certainty and calm in a world marked by historic levels of uncertainty and anxiety–as witnessed by the work of Erich Fromm and Jacques Ellul–has helped elucidate some of the psychological basis, or impetus, behind the emergence of this phenomenon.¹ Perhaps equally important is the commodification of rational-critical debate, as explored by Jürgen Habermas, which has become more pronounced today than ever before. Taken together, both help shed necessary light on the emergence and continued endurance of the isolated self and the factionalism it gives rise to.² But the picture I am attempting to paint in these essays will not be complete until a proper consideration of propaganda has taken place.³ Indeed, everything that has been said up to now has laid the groundwork for an understanding of propaganda, which will further bring into contrast the problem that we, as a society, face. In so doing, Jacques Ellul’s work on the subject will be my primary resource, especially when considered in light of the relatively recent development of the internet.

The Isolated Self and the Limits of Communication, Part I

In a previous essay, I offered some thoughts on the state of contemporary debate in America. At that time, debates over public health and economics (specifically in light of the unfolding COVID-19 pandemic) and systemic racism were front and center. Add to these the controversies over the 2020 U.S. presidential election and the events of January 6th in Washington D.C., and it is perhaps unsurprising that 2021 has followed the trajectory of 2020.¹ As far as the struggle to communicate is concerned, the problem has become even more pronounced and noticeable. In many ways, the breakdowns in communication over the past year have progressed. Progressed, in the sense that they have reached a new stage of development–one that is perhaps far more dangerous than many people realize. Such failures in communication lead to a peculiar form of isolation, one that is simultaneously beholden to and a consequence of various forms of propaganda and factionalism. For reasons which will become apparent, this essay is more or less an informal continuation of my previous essay, Theoretical Frameworks and the Limits of Communication. As before, this is an initial and undeveloped attempt to shed light on a situation that is in many ways unintelligible.

Introduction to Cultural Existentialism

At the close of my essay The Individual and The Human World, I spoke briefly about the contemporary West–and America in particular–as a place where “individuals determine and create themselves in their own image–rooted in the satisfaction of their own preferences–the sole authors of their lives.”¹ This phenomenon, which is admittedly broad and multifaceted, has become hegemonic in the contemporary West. Here I will attempt to explore some of its contours, though certain details will have to be postponed for the time being. As a kind of umbrella term, I will refer to this state of affairs as cultural existentialism.²

Achievement Culture: Some Considerations In Context

Over the course of three previous essays, I sketched some of the origins of what I have called “the modern culture of achievement”.¹ What has been missing up to this point in these explorations is a historical understanding of the context in which these origins emerged. The origins of modern success literature (and its corresponding culture) came about at a time when the quest to succeed existed in an almost exclusively–though not entirely–secular way. As Max Weber observed, the “spirit of capitalism” reached a point where it became self-sufficient, no longer requiring the religious impetus which had sparked it.² It was in the rational and methodical reorganization of life, structured around the idea of a vocation or calling, which laid the groundwork for what I have described in the origin story.³ This is what I had in mind, when, speaking of success literature in Part I, I wrote, “the literature in question developed and emerged within a culture that already existed”. It is within the context of the larger whole of socioeconomic history that a deeper and broader understanding of the origins of achievement culture will emerge.⁴

The Instrumental Stance: Analysis and Contrast

The instrumental stance describes the unique approach of homo sapiens to view things as instruments–or means–to achieve some end or goal.¹ Here we will further explore this phenomenon in terms of the role it has played in the rise of civilization, the structure of the rationality it embodies, and its contrast with the non-instrumental.

Introduction to the Instrumental Stance

Investigation of the instrumental stance¹ is necessary to understand the contemporary world. Various terms may be used to describe this phenomenon, such as (yet not limited to) means/end rationalism, instrumental reason or rationality, utilitarianism,² or utility. I will simply refer to it as the instrumental stance, as it describes a specific “stance” or approach to the world.

Three Spheres of Influence

There are many aspects of the world we inhabit which affect us in different ways. Those which yield the most power, and thereby affect us the most, I will refer to as “spheres” or spheres of influence. They describe specific aspects of our world, the investigation of which may help us come to a better understanding of our contemporary situation. Many of the essays published on The Modern Frame will refer to these spheres of influence (e.g., “a growing sphere of economy”).

Preliminary Thoughts on How We Adopt The Modern Frame

Something that has been asserted in both the Introduction and A General Overview is the idea that modernity “presses upon us certain presuppositions, paradigms, and ways of thinking about our world and ourselves”. What this means, exactly, and how it happens may not be entirely clear. Nor is it obvious what sort of things I am referring to, though the list of ideas and circumstances mentioned in the overview should offer some clues.