Our modern lives have become increasingly characterized by consumption. This is not to say that we merely aspire to consume, but that a life of consuming has itself (to varying degrees) become necessary in contemporary Western society.1 Indeed, the everyday consumption of products and services has gained a prominence hitherto unknown. No sooner are the objects of our desire obtained, before others, new and unforeseen, present themselves. The ends of consumer society lure us onward and “upward”, into a sort of Sisyphean cycle.2 In previous essays I have mentioned consumer society, but have yet failed to offer a more comprehensive explanation of what I mean. What exactly I mean, as well as some account of both how it developed and some of its effects, is what I hope to begin exploring in this essay.3
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A Sketch of The Workaday World
We live in an age of work for work’s sake, of production, acquisition, and consumption, of income and expenses, GDP and unemployment percentages. Production, acquisition, and consumption have come to be the definitive organizing principles of our lives, conceived–or rather, lived out–as ends in themselves.1 This provides modern man with what the Greek’s called telos–an end or purpose–and thus structures our lives in a specific way. The tasks of income, wealth, and its management become our primary concerns, and within this Economic sphere, efficiency likewise becomes an end in itself. This situation is unprecedented in history.2
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