Friedrich Nietzsche – The Modern Frame

Toward a Theory of History

Change is the defining feature of history. By history, I mean human history; specifically, the history of the human world, which exists over and above–yet never entirely independent from–the physical and biological world.¹ As time unfolds the present is influenced by the past; what is, has been conditioned by what once was; the human world of today is a synthesis of the human world of yesterday. Just as any given moment holds the necessary conditions for what is possible in the future, the necessary conditions of the world we inhabit today existed in the past in some way. Today has developed and emerged from new combinations and novel instantiations of a multiplicity of conditions existing in the past. A given moment may be said to comprise a “whole”, out of which emerges a synthesis constituting a larger, more complex, whole. Thus, there is a directedness to the unfolding of history. Like the expansion of the universe or the arrow of time, it would appear history moves in a single direction.² This phenomenon–in which the totality of circumstances constituted within the human world influences and affects itself over time–I will call historical conditioning.³

Introduction to Cultural Existentialism

At the close of my essay The Individual and The Human World, I spoke briefly about the contemporary West–and America in particular–as a place where “individuals determine and create themselves in their own image–rooted in the satisfaction of their own preferences–the sole authors of their lives.”¹ This phenomenon, which is admittedly broad and multifaceted, has become hegemonic in the contemporary West. Here I will attempt to explore some of its contours, though certain details will have to be postponed for the time being. As a kind of umbrella term, I will refer to this state of affairs as cultural existentialism.²

The Origins of the Modern Culture of Achievement, Part II

The dawn of the twentieth century witnessed the birth of a unique development in the history of success literature. Ideas and concepts that can be found in both the Transcendentalist and New Thought movements steadily came to be applied to the end-goal of success and wealth creation. This unique synthesis also led to the development of a peculiar science, or what I will refer to as a theology, which was intended to support it.¹ In the wider scheme, technological innovations and continuing industrialization led to an expanding scope of economic and sociological change. Among these changes is the growing use of the telephone and electricity, the development of the automobile and airplane, the age of radio and broadcasting, the rise of the motion picture and the film industry of Hollywood.² The growth of corporations and mass production yielded an ever-expanding set of commodities and consumer goods, in turn leading to the arrival of the professional salesman–a unique sociological type which provided perhaps the first popular audience for the burgeoning industry of success literature.³

The Origins of the Modern Culture of Achievement, Part I

Like most of what I have written about on The Modern Frame, the development of a culture of achievement in modernity, or what I have sometimes called an “ethic of success or wealth”, is a complex subject. It is sometimes referred to as a postmodern phenomenon since much of self-help literature and the like did not become hegemonic until the latter half of the twentieth century.¹ What I refer to is a very broad and general cultural phenomenon where individuals and groups increasingly come to view success–most commonly rooted in monetary success, i.e., wealth creation–as the end-goal or purpose of everyday life and existence. Though there are exceptions, throughout history the rich and powerful have generally been envied by those less fortunate. With the rise of capitalism, we find a broadening of the scope and possibilities for wealth and power. More and more people are able to achieve levels of wealth hitherto unknown. Advances in technology, such as newspapers, pamphlets, mass printing of books, et al., made possible the emergence of a unique body of literature–success literature–which proposed for the first time in history to disclose the so-called wisdom and knowledge of those who claimed to know the way to success, wealth, and prosperity.