Introduction to Cultural Existentialism

At the close of my essay The Individual and The Human World, I spoke briefly about the contemporary West–and America in particular–as a place where “individuals determine and create themselves in their own image–rooted in the satisfaction of their own preferences–the sole authors of their lives.”1 This phenomenon, which is admittedly broad and multifaceted, has become hegemonic in the contemporary West. Here I will attempt to explore some of its contours, though certain details will have to be postponed for the time being. As a kind of umbrella term, I will refer to this state of affairs as cultural existentialism.2

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Theoretical Frameworks and the Limits of Communication

Among the starkest contrasts brought into view in the wake of 2020 (as it has unfolded thus far) can be seen in the struggle to communicate on a meaningful level. The United States in particular has witnessed an increasingly shrill level of debate over the unfolding and handling of the COVID-19 pandemic, the economic repercussions arising therefrom, and the widespread protesting in response to various forms of systemic racism. What is most alarming to me about the many related debates and discussions, which I have witnessed both privately and publicly, is the extent to which they appear interminable and incommensurable.1 It is not merely that people disagree, it is that they appear unable to actually communicate meaningfully. Here I wish to explore, in (regrettably) inchoate form, one possible reason for this.2

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The Modern Culture of Achievement

As the concept of a calling became unmoored from its historically religious roots it gradually gave way to the secular concept of success.1 Over time, success effectively became the end-goal or purpose of everyday life and existence.2 This is the framework in which the modern culture of achievement was born. It is not a coincidence that this culture originated, developed, and matured to the greatest extent in America–a country wedded more than any other to the economic system of capitalism. The dream of success became the preoccupation of many and was reinforced in what I have called the “mainline thought” of self-help or success literature as it existed in the early to mid-twentieth century.3 It is within the overlap of the Social and Economic spheres, as well as the particulars of success literature itself that the image of the modern culture of achievement finally comes into view.

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Achievement Culture: Some Considerations In Context

Over the course of three previous essays, I sketched some of the origins of what I have called “the modern culture of achievement”.1 What has been missing up to this point in these explorations is a historical understanding of the context in which these origins emerged. The origins of modern success literature (and its corresponding culture) came about at a time when the quest to succeed existed in an almost exclusively–though not entirely–secular way. As Max Weber observed, the “spirit of capitalism” reached a point where it became self-sufficient, no longer requiring the religious impetus which had sparked it.2 It was in the rational and methodical reorganization of life, structured around the idea of a vocation or calling, which laid the groundwork for what I have described in the origin story.3 This is what I had in mind, when, speaking of success literature in Part I, I wrote, “the literature in question developed and emerged within a culture that already existed”. It is within the context of the larger whole of socioeconomic history that a deeper and broader understanding of the origins of achievement culture will emerge.4

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Philosophy, Utility, and The Modern Frame

In taking a brief respite from my most recent string of essays, I wish to consider the subject of philosophy. Specifically its definition, but also its relationship to utility or what I have called instrumentality. With the turn of the modern epoch, the common understanding of philosophy has been transformed. Once the province of wisdom, it has metamorphosized into a creature of specialized knowledge–one that is increasingly called into question. In both the academic sphere and the common world of everyday life, philosophy is questioned on the basis of its utility or instrumentality.1 And such questioning is paradigmatic of the modern frame. But philosophy cannot be so easily cast aside; its defense is deeper and more profound than many would-be critics realize. The French philosopher Etienne Gilson perhaps said it best when he wrote: “Philosophy always buries its undertakers.”2 Along with Gilson, my understanding of philosophy here has been shaped most by Josef Pieper, and to a certain extent by William Vallicella.3

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The Origins of the Modern Culture of Achievement, Part III

The previous essay dealt with some of the origins of what will become the mainline1 thought in self-help or success literature throughout the twentieth century and beyond. In addition to this developing main-current we will find the emergence of offshoots and others, which at first begin slowly, and accelerate over time, up through the present day. Sometimes they are a departure in approach, sometimes they are a more focused look at a specific subject or category–such as personal finance, sales-techniques, human relationships, or something else. Nevertheless, the end-goal or purpose remains the same: success.2 As such, what underlies the totality of this literature is a clear sense of utility or pragmatism–it is paradigmatic of the instrumental stance. This is not literature to be contemplated, it is a literature to be used.

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The Origins of the Modern Culture of Achievement, Part II

The dawn of the twentieth century witnessed the birth of a unique development in the history of success literature. Ideas and concepts that can be found in both the Transcendentalist and New Thought movements steadily came to be applied to the end-goal of success and wealth creation. This unique synthesis also led to the development of a peculiar science, or what I will refer to as a theology, which was intended to support it.1 In the wider scheme, technological innovations and continuing industrialization led to an expanding scope of economic and sociological change. Among these changes is the growing use of the telephone and electricity, the development of the automobile and airplane, the age of radio and broadcasting, the rise of the motion picture and the film industry of Hollywood.2 The growth of corporations and mass production yielded an ever-expanding set of commodities and consumer goods, in turn leading to the arrival of the professional salesman–a unique sociological type which provided perhaps the first popular audience for the burgeoning industry of success literature.3

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The Origins of the Modern Culture of Achievement, Part I

Like most of what I have written about on The Modern Frame, the development of a culture of achievement in modernity, or what I have sometimes called an “ethic of success or wealth”, is a complex subject. It is sometimes referred to as a postmodern phenomenon since much of self-help literature and the like did not become hegemonic until the latter half of the twentieth century.1 What I refer to is a very broad and general cultural phenomenon where individuals and groups increasingly come to view success–most commonly rooted in monetary success, i.e., wealth creation–as the end-goal or purpose of everyday life and existence. Though there are exceptions, throughout history the rich and powerful have generally been envied by those less fortunate. With the rise of capitalism, we find a broadening of the scope and possibilities for wealth and power. More and more people are able to achieve levels of wealth hitherto unknown. Advances in technology, such as newspapers, pamphlets, mass printing of books, et al., made possible the emergence of a unique body of literature–success literature–which proposed for the first time in history to disclose the so-called wisdom and knowledge of those who claimed to know the way to success, wealth, and prosperity.

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Some Further Thoughts on Modern Education

Given what I have said so far about education in the West, specifically about ancient and medieval forms of higher education as they relate to instrumentality and specialization, my treatment of modern forms of higher education needs to be further explored and expanded upon. Here I will continue the general focus on higher education and concerns of instrumentality and specialization, but with an exclusive focus on the modern epoch.

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Education: Instrumentality and Specialization

Education in the West has taken many forms throughout history. Like philosophy, its genesis can be traced to ancient Greece, where the first schools of thought were recorded. The first rival conceptions of education–such as those advanced by the ancient sophists, Isocrates, and Plato1–are in many ways mirrored in modernity, albeit in very different circumstances. Beginning in Greece we find tension with respect to education, which concerns the debate between theoretical and practical forms of higher learning, i.e., between disinterested truth and application or utility. Of course, there is an academic history of this thought, the aggregate of which has come to be known as the philosophy of education. It is not my intention, however, to explore the history of this thought here. It is rather to contrast the varying forms of higher education as they have existed across history in the West in terms of two specifics: instrumentality and specialization. Most important to this comparison will be the question of telos, that is, what is and what has been the goal or purpose of education? What is its raison d’être?

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